"Instead of tending towards a vast Alexandrian library the
world has become a computer, an electronic brain, exactly as an infantile piece
of science fiction. And as our senses have gone outside us, Big Brother goes
inside. So, unless aware of this dynamic, we shall at once move into a phase of
panic terrors, exactly befitting a small world of tribal drums, total
interdependence, and superimposed co-existence. Terror is the normal
state of any oral society, for in it everything affects everything all the
time. In our long striving to recover for the Western world a unity of
sensibility and of thought and feeling we have no more been prepared to accept
the tribal consequences of such unity than we were ready for the fragmentation
of the human psyche by print culture."
--Marshall McLuhan
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