Many websites, including smartly designed websites, lack a simple WHAT-IS statement defining the nature of the entity in question. They know who they are. They assume you do, too.
Food2Go is a restaurant and catering service with a burning heart for Cajun cuisine.
Something like that.
Nah. Too much trouble.
90% of writers who submit to publications or publicists give you .doc files with idiotic file names. Let's say you're the Herald Shmerald. The file they send you is: heraldshmerald.doc. Or: interview.doc. Or: article.doc.