Tuesday, January 25, 2011


Many websites, including smartly designed websites, lack a simple WHAT-IS statement defining the nature of the entity in question. They know who they are. They assume you do, too.

Food2Go is a restaurant and catering service with a burning heart for Cajun cuisine.

Something like that.

Nah. Too much trouble.

90% of writers who submit to publications or publicists give you .doc files with idiotic file names. Let's say you're the Herald Shmerald. The file they send you is: heraldshmerald.doc. Or: interview.doc. Or: article.doc.

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