So, in a surprising turn of events, the highly polished Apple is now in the Star Chamber over diverting its profits overseas in a clever shell game. Actually, it ain't that surprising. Truth be told, Apple's Woodstock Nation vibe is part of the polishing. To quote Bob DePree:
I always thought Steve
Jobs was amazing in his success of positioning Apple as the counter-culture,
anti-establishment outfit, when, in fact, it was always the most capitalist, most
proprietary, and most dictatorial of all computer companies. If you read the
biographies of Jobs, he was personally dealing with a lot of cognitive
dissonance on that score; he wanted to believe he was a counterculture acid
head, when he was really an ambitious, driven capitalist.
like a detour down the Hegel Highway: a classic example of
thesis/antithesis/synthesis at work. Thesis: the counterculture was all
about faded blue jeans and rags and feathers from Salvation Army
counters. You can't be a low-rent hippie and a connoisseur at the same
time; good enough has to be good enough. Antithesis: making snob appeal
cool. Yes, wafting through the air of Seattle, comes the sensual appeal
of the finest "artisinal" coffees, clothes, wine, yattayatta. Apple is
simply the digital example of that—a cutely named, design-centric,
ridiculously expensive, artisinal number cruncher—the job of Jobs.
So, if Windows = a populist Holiday Inn, Apple = an elitist Ritz-Carlton
disguised as a hippie commune. The synthesis of hippie and connoisseur
is—of course—the hipster. (Who all have iPads and iPhones, natch.)
Thus the shiny, slick beast grooves into Bethlehem to be born.